About
Highly creative and results-driven Marketing & Communications Specialist with over 3 years of progressive experience in executing cross-channel campaigns and managing global marketing operations across SaaS, media, and nonprofit sectors. Proven ability to enhance engagement and streamline workflows through strategic content development, digital strategy, and data-driven insights. Adept at stakeholder collaboration and supporting leadership teams in fast-paced, remote environments, poised to drive significant product adoption and customer retention.
Work
YAP Media
|Marketing Associate Full-time
New York, NY, US
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Summary
Supported the CEO and executive team in marketing operations and content creation, managing cross-functional projects and developing digital assets to enhance engagement and brand presence for a digital media and podcast agency.
Highlights
Developed and authored high-performing newsletter and email content for podcast episodes, brand campaigns, and weekly 'Deals of the Week,' distributed via Mailchimp, ensuring consistent brand messaging.
Monitored and analyzed email performance metrics, including open rates, click-throughs, and engagement trends, to strategically optimize content and timing strategies.
Repurposed long-form podcast and webinar content into concise social media and newsletter copy, directly increasing engagement by 20% across platforms.
Coordinated effectively with cross-functional teams, ensuring all campaign deliverables were met on schedule and aligned with strategic objectives.
Developed impactful scripts, marketing copy, and presentations, which streamlined workflows and reduced content revision time by 40%.
Wetech
|Communications Manager Full-time
Montreal, Quebec, Canada
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Summary
Managed comprehensive communications and digital marketing initiatives for a women-in-tech nonprofit, significantly growing social media presence and engagement while tracking campaign performance against organizational goals.
Highlights
Orchestrated the strategy and execution of all communications and digital marketing initiatives, driving brand visibility and mission alignment for a women-in-tech nonprofit.
Managed and optimized email campaigns, newsletters, and social media channels (LinkedIn, Instagram, Slack), achieving a 70% increase in overall engagement and a 50% growth in followers.
Oversaw vendor relations and managed creative contractors, ensuring seamless execution of major events and marketing campaigns.
Produced detailed performance reports and managed campaign dashboards, leading to optimized ROI and consistent messaging across all platforms.
Significantly boosted newsletter open rates from 22% to 41% within a single quarter through targeted content strategies.
Directed high-impact International Women's Day and Women's Month campaigns, reaching over 2,000+ people organically and enhancing brand awareness.
Co-led a comprehensive rebranding initiative and website revamp, significantly enhancing the organization's digital presence and refining its brand voice.
Coachli
|Content Marketer Contractor
Delaware, DE, US
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Summary
Increased social engagement by 50% and generated over 3,000 signups within three months for an edtech platform, building an active online community and improving user adoption through strategic content and webinars.
Highlights
Developed and implemented comprehensive content strategies to drive product-led growth for a SaaS platform, effectively targeting digital creators.
Produced high-quality, SEO-optimized blogs, email sequences, and launch content, resulting in increased web traffic and enhanced user engagement.
Collaborated cross-functionally with design and product teams, ensuring cohesive messaging and seamless alignment with new feature updates.
Managed and optimized paid social campaigns, significantly improving click-through rates by 30%.
Increased blog traffic by 60% and social engagement by 50% within a three-month period through data-driven content marketing.
Contributed to successful marketing campaigns that resulted in over 3,000 new user registrations, expanding the platform's user base.
Education
Covenant University
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Bachelor of Science (B.Sc.)
Mass Communication in Advertising and Public Relations
Languages
English
French
Certificates
Google Digital Marketing
Issued By
Content Marketing Certificate
Issued By
Treford
Skills
Marketing & Communications
Campaign Execution, Content Strategy, Copywriting & Editing, Email Marketing, Product-Led Growth Marketing, SEO & Analytics.
Tools & Platforms
Mailchimp, ActiveCampaign, Chatbot.
Project & Operations Management
Project Coordination, Remote Collaboration, Vendor Management, Workflow Optimization.